Sigma Natural Mineral Water | Brand Refresh

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 The existing logo felt clinical and pharmaceutical — not what you want when you're selling water. The owner needed a refresh that felt alive, natural, and unmistakably Egyptian, without a full rebrand, because the logo was already registered for tax and legal purposes. The visual direction had to stay close to the original while completely changing how it felt. 

 The goal was to give Sigma a sense of place and origin. Not just "Egyptian-made" as a label, but Egyptian as an identity — something a consumer in another country could recognize before reading a single word on the bottle. The strategy centered on visual heritage: using Egypt's most iconic geographical symbols to anchor the brand in its roots. 

 The logo was refreshed around the original mark, introducing the pyramids and the Nile as visual anchors. These elements weren't decorative — they were doing strategic work, communicating origin, permanence, and natural source. The result sits between familiar and elevated: recognizable to existing customers, meaningful to new ones abroad. 

 Logo refresh, brand identity, mockups.