BEHIND THE LOGO
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About Me
This is Habiba Ashraf, a brand designer and emerging creative director who works on visual identities, brand direction, and strategic design systems for modern businesses.
My work focuses on clarity, strong concepts, and intentional design, shaping how brands look, communicate, and grow. Alongside client projects, I explore ideas through illustration and visual storytelling, documenting the creative journey behind design.
Work Experience
I began my career in marketing 7 years ago, working across multiple industries during my college years, where I gained early experience in account management and brand communication. After graduating, I continued growing in the field and progressed into a Social Media Specialist role.
Alongside that journey, I developed my path in graphic design in 2021, working as a freelance designer and building hands-on experience in branding and visual communication. Combining marketing, account management, and design has given me a strong strategic perspective, allowing me to approach design with a deeper understanding of audiences, positioning, and business goals.
Skills
I have expertise in Illustration, content writing, basic video editing, podcasting, blog writing, voice-over, making websites over website builders, and basic motion sometimes.
